Michael G. Rubin

Founder and CEO at Kynetic


Michael G. Rubin is an American businessman. He is the Chief Executive Officer of Kynetic, a direct-to-consumer e-commerce company he founded in 2011. He is also Executive Chairman at each of Kynetic’s three businesses: Fanatics, the world’s leading online seller of licensed sports merchandise; Rue La La, a flash sales site; and ShopRunner, a members-only service for online shoppers.


When Rubin was 8 years old, he was already an entrepreneur. He sold vegetable seeds door to door in his Philadelphia neighborhood, had a gaggle of kids shoveling snow out of driveways and printed stationery on an Apple II plus and sold it door to door. By the time he was 12, Rubin had set up a ski tune-up shop in his parent’s basement and by the time he was 14, Rubin opened a retail ski shop. “That’s when people said, ‘Wow, he is really into business.’ But for me, it always felt normal,” Rubin told Entrepreneur.com.