Michael Braungart

Professor bei LEUPHANA UNIVERSITÄT, Hamburg, Germany


Michael Braungart is a German chemist who advocates that humans can make a positive instead of a negative environmental impact by redesigning industrial production and therefore that dissipation is not waste. A former Greenpeace activist who once lived in a tree as protest, he is now considered to be a visionary environmental thinker.


He is the co-founder of McDonough Braungart Chemistry Design (MBDC) in Charlottesville, Virginia and the founder of the Hamburg Environmental Institute (HUI). For decades, Michael Braungart has pioneered the Cradle to Cradle concept (https://twitter.com/cradletocradle).