Mayur Gupta is the Global VP for Growth & Marketing at Spotify. He is responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He is driving the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility.
Prior to Spotify, he lead Marketing, OmniChannel Solutions business and Digital Capabilities at Healthgrades. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.
In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014.