Every day, my personal mission is to be useful. I am fortunate to be part of a great company that is useful to 5 billion people around the world with trusted brands such as Tide, Pampers, Crest, Bounty, Charmin, Dawn, Pantene, Head & Shoulders, Olay, SK-II, Secret, Old Spice, Gillette, Venus, Vicks and many more. As Chief Brand Officer of P&G, I believe in the power of brands to serve people with the best performing household and personal care products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability.
One of the main people in the international communications market, the main brand officer at Procter & Gamble is responsible for building brand standards.
As a leading marketer of P & G, which is more than 65 billion dollars a year worldwide.
Over 34 years, he managed to work in all divisions of the company (from ordinary analyst to global brand director), he held senior positions not only in the US, but also in emerging markets. For all his time at P & G, Mark Pritchard has developed dozens of successful advertising campaigns that expose the stereotypes of modern society.
Indiana University Bloomington
— The era of digital marketing is over. It’s almost dead. It’s now just brand building. It’s what we do.