Joe is an entrepreneur, speaker, author, and podcaster.
He is also the founder Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands. CMI offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.
Joe is the author of several books, including Epic Content Marketing (named one of “Five Must-Read Business Books of the Year” by Fortune Magazine), Content Inc., and Killer Marketing. He began using the term “content marketing” back in 2001 and is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.
Joe also writes for The Content Marketing Institute blog, has a column on Entrepreneur.com, and is a LinkedIn Influencer. His podcasts, This Old Marketing and Content Inc., have a well-established audience due to the consistent, quality information provided.