FutureCast President | Professional Speaker | Forbes contributor | Third book, Marketing to Gen Z, available now
I personally believe we are living in a new era where sharing and participation are part of a new economy. Future brand value will be defined by functional + emotional + participative benefits divided by the total cost of your goods and or services.
Jeff Fromm is President of FutureCast – a consumer trends consultancy owned by ad agency Barkley. Jeff has over 25+ years of marketing consulting experience across a variety of brands. He is a shareholder and Board Member at Three Dog Bakery, Service Management Group, Tickets For Less and Change Labs, an Israeli financial tech disruptor.
He is also a contributor at Forbes. Jeff is a frequent speaker/expert resource on marketing, trends & innovation. Jeff is the co-author of “Marketing to Millennials” and “Millennials with Kids” and has previously published numerous research reports on millennials, the financial impact of millennial influence on Baby Boomers and Gen X as well as a deep-dive report on Gen Z.
Jeff graduated from The Wharton School of the University of Pennsylvania with a major in marketing and attended The London School of Economics.