Gayle Fuguitt

Chief of Customer Insight and Innovation , Foursquare

Leader

Chief of Customer Insight and Innovation, Foursquare : News and opinion on advertising, consumer connections, location intelligence and insight.

Interview

New York Times: http://goo.gl/nf8Msc

Media Post: http://www.mediapost.com/publications/article/195971/arf-taps-former-general-mills-research-czar-fuguit.html#axzz2NtcDfSVn

Research Live: http://www.research-live.com/4009396.article

Greenbook: http://www.greenbookblog.org/2013/03/18/arf-names-gayle-fuguitt-as-new-presidentceo/

Achievements

Influential Industry Leader and translator of global trends and insights into opportunities through Strategic Partnerships, Technology Enabled Product Solutions, and Organizational Design.

Reinvented research role to maximize impact and influence. Led shift from fact-based tactical tests to insight-based strategy, from data reporting (rear view mirror) to predictive synthesis and story-telling. Architect of role of researcher/ insight leader as voice of the consumer at the decision table.

Contacts