Fernando was recognized by Adweek as Grand Brand Genius (’13), by the AD Club of NY as Marketer of the Year (’17), by Business Insider as top 10 most innovative CMOs (’17 and ’18), by AdAge as top 50 most creative people in the business (’17), and by Forbes as Top 100 Most Creative Minds in Business.
Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.
Currently as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, and Client of the Year at the One Show 2018.
Prior to joining BK, Fernando worked for 18 years at Unilever.