Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer.
Denise inspires and teaches companies how to build great brands and exceptional organizations. An in-demand keynote speaker, Denise has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. Her talks are praised for being “not only inspiring but highly actionable” and the “best speaker of the day…a fresh perspective.” (See Denise’s speaker video: https://youtu.be/LK-1vlvf25c.) Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
News media including CNBC, FOX Business TV, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues. The Marketing Executives Networking Group (MENG) named her blog as one of the “Top 20 Marketing Blogs that Executives Actually Read.”
Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others.
When Denise doesn’t write or speak, she is a board member of Sports Innovators San Diego and the non-profit organizations Plant with Purpose and UrbanLife.
Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.