Halligan uses the term inbound marketing to describe the type of marketing he advocates.
Brian Halligan is CEO & Co-Founder of HubSpot, a growth platform he co-founded eight years ago to help businesses transform the way they attract and engage customers.
He is a Senior Lecturer at MIT where he teaches Entrepreneurial Product Development and Marketing. He is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its seventh printing, has sold more than 50,000 copies, has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list.
In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.
MIT — Sloan