Ephemeral

01
Why consumers will embrace the here, the now, and the soon-to-be-gone.
02
Whether to satisfy their ever-shorter attention spans, their lust for the ‘now’, their craving for real, physical interaction or to free themselves from the hassle of ownership, consumers are moving beyond the fixed or static and rushing instead to collect as many experiences and stories as possible.
03
That’s why ‘time’, and its many dimensions, should be your next innovation frontier.