“Strategic Evolution sessions”
Every month for all heads of the divisions responsible for sustainable development of the company, shots, finance, IT, logistics, marketing, information security and expansion.
Events “Kitchen of intangible assets”.
On the basis of calculations of Brand Finance rating agency, the cost of world Brand Equity is equal to $31.6 trillion from which $19.5 trillion have no tangible assets.
It means that 62% of cost of the world market – intellectual property the rights and the relations.
Bill Gates somehow told in one of recent interviews: — Intangible assets, immerse the world in new model of economy! And it is important to consider it during creation of models of the relations with clients and partners.
Monthly actions for discussion of consumer and branch trends from around the world.